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Communications Specialist - Massey Ferguson

Date: Dec 22, 2021

Location: Breganze, IT

Company: AGCO

AGCO is a global leader in the design, manufacture and distribution of agricultural engineering with a portfolio of exciting international brands which deliver solutions to farmers in 140 countries through a full line offer from tractors and combine harvesters to protein production systems and smart farming software solutions – to an environment where the future is happening now. Join us as we bring agriculture into the future. 

Massey Ferguson, with more than 160 years of innovation and experience, offers one of the most complete lines in the industry.



Communications Specialist - Massey Ferguson Italy


(Internally called Advertising & Sales Promotion Specialist)


Job Summary
Within the Massey Ferguson Italian Team and reporting to the National Sales Manager, Communication Specialist (AS&P) contributes to meet Italy Sales and Marketing objectives by growing and facilitating communications strategies, plans and tools to build reputation of product portfolio, on time and on budget to support sales in all markets.

Job Responsabilities
-Ensuring that all materials available from Central A&SP are available for use in the Italian market for appropriate product lines.
- Responsible for B2B (dealers) & B2C (farmers, contractors, etc) communication
-Assisting the National Sales Manager on advertising campaigns via external agencies.
-Agreeing annual advertising schedules with key publications and media. Managing the booking of advertising space with media.
-Accurately controlling spend against agreed budgets and forecasts.
-Overseeing all Massey Ferguson attended Italian shows, including stand, personnel attendance, show set up and stand management.
-Produce content that is compelling, newsworthy and shareable in Digital and Social Media
-Monitor and measure competitive promotional activity.

-Assess and grow programmes to assist markets in achieving planned market share growth

Minimum Qualifications

  • Relevant Marketing Communication Education 
  • Sincere interest in agriculture or agricultural business
  • High level of computer skills including Word, Excel, PowerPoint, Outlook.
  • Knowledge of Digital and Social Media Solutions
  • Strong creative writing and verbal skills with the ability to tell an engaging story to the targeted audience (farmers, press, internal stakeholders)
  • Fluent Italian and English

Job Segment: Communications, Agricultural, Engineer, Marketing Communications, Advertising, Marketing, Agriculture, Engineering