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Global Market and Competitor Intelligence Manager

Date: Jun 8, 2022

Location: Budapest, Central Hungary (Közép-Magyarország), HU

Company: AGCO


AGCO is a global leader focused on the design, manufacture, and distribution of agricultural machinery and infrastructure. As a Fortune 500 company and one of the global leaders in agricultural equipment manufacturing, we have an extensive network of over 9,200 dealers and serve more than 140 countries. While headquartered in Duluth, Georgia, AGCO has manufacturing facilities all over the world creating and distributing their full-line of products, including Challenger, Fendt, GSI, Massey Ferguson, and Valtra. Visit for more information.


AGCO Hungary as a subsidiary of an international corporation is NOW looking for:


Global Strategic Marketing Manager


Join the daughter company Grain & Protein (G&P) of the leading global agricultural and Fortune 500 company AGCO as Global Strategic Marketing Manager. G&P's brands help our customers nourish a growing population, respond to increased demand for high-quality protein and preserve more of what is produced. 

The Global Market and Competitor Intelligence Manager will be responsible for bringing customer, competitor and market insights into the business and providing strategic consulting support to regional and functional business leaders to drive better decision making. The Global Strategic Marketing Manager will build an in-depth understanding of our focus markets, competitors, and customers through own analyses as well as providing thought leadership. With a strong focus on insights and implications, the Global Strategic Marketing Manager takes an active role in consulting management across regions, brands and hierarchy levels. As part of a recently formed team, the Global Strategic Marketing Manager will shape initiatives to institutionalize G&P's market intelligence and work with local and global Grain & Protein, and AGCO colleagues to make efficient use of market intelligence resources. 

What You Will Do:

  • Prioritize areas of research; leverage internal and external, quantitative and qualitative information to build an in-depth understanding of our focus markets, competitors, and customers
  • Synthesize and structure information to derive key insights and implications for G&P
  • Build assumption-driven financial market models
  • Look for pragmatic solutions and approximations to achieve indicative insights when exact information is lacking
  • Collaborate with the local teams to design and conduct internal and external stakeholder interviews/surveys
  • Present insights to different levels of management, actively discuss, and challenge business conclusions
  • Actively contribute background information to management discussions/workshops
  • Define and drive key initiatives to institutionalize G&P's global market intelligence
  • Collaborate with G&P as well as AGCO's stakeholders to make efficient use of market intelligence resources, proactively identify operational improvement opportunities

What You Will Bring:

  • 3+ years of work experience in a similar role - global experience, agricultural machinery/manufacturing industry, or consulting experience preferred
  • Strong analytical/problem-solving and quantitative skills
  • Excellent English speaking and writing skills
  • Interest in the agricultural machinery/equipment market - especially grain storage/conditioning and protein production solutions
  • MBA or Masters Degree in Business preferred


Who You Are:


  • Results-oriented, creative with a high-quality standard
  • Strong presenter with experience of communication across countries, brands, and hierarchy levels


A Plus If You Have:

  • Any additional AGCO language e.g., Danish, Italian, Portuguese, Mandarin, Malay



If you are looking for an opportunity to work in an inspiring dynamic multinational environment for a leading global player of agricultural solutions, we look forward to receiving your application in English language (incl. your CV, motivation letter and earliest possible start date) via our career website: For more information about AGCO, please visit


We offer you appropriate perspectives and personal as well as professional development possibilities


More people. More food. More farm productivity.
It's a simple but compelling growth opportunity for AGCO and for your career.    
Join AGCO to grow your career. We are Leading the Way. Together.

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