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Comms Specialist - Social Media

Date: Jan 3, 2022

Location: Duluth, GA, US

Company: AGCO

Social Media Specialist


If “End world hunger” is your answer to “If you could do one thing to change the world, what would it be?” then AGCO is the right company for you! We design and produce a full range of agricultural products and services that help farmers feed the world’s growing population in a sustainable way.

The right candidate for the Social Media Specialist position will use their outstanding written and visual communication skills, along with their social media experience, to positively influence perception of AGCO and our industry-leading brand portfolio. In this global role, you will be valued for your ability to bring simplicity to complexity, tell a great short story, and thrive in a fast-paced, team-oriented environment.


Job Responsibilities

  • Works collaboratively with stakeholders to ensure execution of a social media program that advances AGCO’s strategic priorities
  • Manages AGCO social media strategy and execution for LinkedIn, Facebook, Twitter, and Instagram and serves as the primary liaison between the business and AGCO’s social media agency
  • Develops and manages social media weekly, monthly and quarterly calendaring
  • Develops, implements, manages and monitors compliance with AGCO’s social governance policies and guidelines to support the further establishment of social media business best practices
  • Creates and manages the development of AGCO social media campaigns aligned with business goals.
  • Responsible for monitoring social media conversations and escalating to the appropriate parties as relevant in a timely manner.  Also responsible for monitoring analytics and identifying trends and opportunities to support continuous improvement and audience engagement.
  • Responsible for leveraging the Salesforce 'Social Studio' platform to support improved community management and longer-term adoption for monitoring, analyzing, publishing and reporting social content in a centralized location that takes advantage of Salesforce's capabilities
  • Conducts research and analysis and to make recommendations that ensures AGCO is taking advantage of most current digital trends
  • Supports special projects as needed


Basic Qualifications:


  • Bachelor’s degree
  • 3+ years of PR, Corporate or Product Communications experience using social media platforms for business objectives


Preferred Qualifications:

  • Salesforce Social Studio experience preferred.
  • High degree of problem solving and analytical ability. Ability to interact successfully with technical resources as well as business people.
  • Comprehensive knowledge of corporate and target group goals and expectations. Be forward-thinking and able to seek out and apply new technologies.
  • Excellent written and verbal communication skills with ability to consistently demonstrate clear, effective, grammatically correct and open communications skills
  • Strong knowledge of digital marketing communications best practices and trends.
  • Ability to evaluate communications and public relations programs/campaigns/concepts & determine audience engagement and operational efficiency opportunities.
  • Strong organization skills to manage several time-sensitive projects at once.
  • Functional knowledge of the agriculture industry and product familiarity is preferred, but not required.



Please note that this job posting is not designed to cover or contain a comprehensive listing of all required activities, duties, responsibilities or benefits and may change at any time with or without notice.

AGCO is proud to be an Equal Opportunity Employer.

We maintain a drug-free workplace and perform pre-employment substance abuse testing.



Nearest Major Market: Atlanta

Job Segment: Social Media, Media, Agricultural, Sustainable Agriculture, Marketing Communications, Marketing, Agriculture