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Specialist, Digital Product Marketing and Communication

Date: Jun 18, 2022

Location: Duluth, GA, US

Company: AGCO

Specialist, Digital Product Marketing and Communication


Who We Are Looking For:

At AGCO we take farming further, faster. Together. With our industry-leading machinery and equipment backed by exceptional parts, service and support, we not only make working with us easy - we make it an essential part of moving your business forward by putting farmers first. The AGCO Digital team enhances the complete customer journey, starting from when the customers learn about AGCO´s products and farming solutions through their entire performance life cycle. For the successful deployment of digital solutions for our brands as well as the After Sales team we are looking for a Digital Product Marketing and Communication Specialist. The Digital Product Marketing and Communications Specialist will support in shaping the internal and dealer-facing communication for all Digital Products and will be directly responsible for ensuring proper distribution of such communications in the regions/markets of responsibility, with regional adaptations as necessary (translations, etc.), and in close alignment with the deployment teams.

This position is an integral part of the Digital Transformation Office (DTO) and will work closely with the Digital Product Marketing and Communication Manager to provide inputs on preferred communication channels for the regions/markets of responsibility, as well as supporting in driving towards a consistent global communication strategy in regards to digital solutions.

What You Will Do:

- Support in defining and executing internal and external communication strategies
- Create and distribute internal communications (memos, newsletters, messages from senior leadership etc.)
- Create, maintain  and distribute product materials, both AGCO and branded (e.g. leaflets and presentations)
- In partnership with identified suppliers, create engaging assets for storytelling efforts including infographics, videos and photos
- Maintain the defined communications tools and resources for internal and external communications purposes (e.g. SharePoint & AGCOnet)
- Support in new marketing and communications projects as requested


What You Will Bring:

- Excellent ability to effectively communicate in English in both written and verbal formats
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, related field, or equivalent work experience 
- At least two (2) years of experience in Marketing and Communications 
- Experience in copy writing
- Experience with Adobe InDesign or comparable tool 
- Experience with Adobe Photoshop or equivalent tool


What We Offer:

GLOBAL DIVERSITY – Diversity means many things to us, different brands, cultures, nationalities, genders, generations – even variety in our roles. You make us unique!

ENTERPRISING SPIRIT- Every role adds value. We’re committed to helping you develop and grow to realize your potential.

POSITIVE IMPACT – Make it personal and help us feed the world.

INNOVATIVE TECHNOLOGIES - You can combine your love for technology with manufacturing excellence – and work alongside teams of people around the world who share your enthusiasm.

MAKE THE MOST OF YOU – Benefits include: health care and wellness plans, flexible and virtual work options (where available), 401(k) Savings Plan with company match, paid holidays and paid time off, flexible spending accounts, reimbursement for continuing education, company philanthropic programs, company perks programs, and much more…


Please note that this job posting is not designed to cover or contain a comprehensive listing of all required activities, duties, responsibilities or benefits and may change at any time with or without notice.

AGCO is proud to be an Equal Opportunity Employer.

We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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