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Product Marketing Coordinator, Tractors

Date: Jun 24, 2022

Location: Jundiai, São Paulo, BR

Company: AGCO

Who we are?

We are a global leader and trusted partner focused on developing, manufacturing and distributing agricultural solutions with our brands Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®, powered by Fuse® and Precision Planting® smart agricultural solutions.

Our purpose is to offer farmer-focused solutions to sustainably feed our world. Our core values ​​of transparency, respect, responsibility, integrity and team spirit underpin our work, how we interact with each other and what strategies we employ to fulfill our mission. Our core values ​​are the practices we use daily in everything we do.

If the world of agriculture changes, so do we. With courage. We do this for the farmers. For the people who work for them. For us. For the future.

Join us and experience our platform of global diversity and entrepreneurial spirit as you help us create innovative technologies and positively impact the food of nearly 8 billion people worldwide.


What we are looking for:

1 - Integrate the "Customer Voice” on Product and Production Systems Portfolio Roadmap Strategy", with focus on Tactor Product Line and Associated Application on Customer Operation (Job Step), working in collaboration with PMs to address the LATAM Customers, Dealer and AGCO Business Goals.

2 - Define and Coordinate the New Solutions Go-to-Market Strategy, in alignment with all key stakeholders.

3 - Develop and Delivery - Product and Production Systems Value Selling Content (Technical and incorporate the Agronomic Services).

4 - Business Heath - Define the solutions planning to contribute on Business Sustainable Growth MS% & $ Share (by a deep customer business understanding to unlock additional value, being in alignment with market environment regulations & trends and tracking closely the key competitor’s strategy).


What are you going to do:

1 - Lead the Strategic Product & Production Systems Portfolio Planning (Current and Future Product for Fendt) in alignment with VT & MF brand business proposal. Work collaboration with the PM´s Platform or a Partner to achieve the Product Excellence and Customer Needs according to each persona.

2 - Coordinate the OPC (in collaboration with PMs).

3 - Promote Alignment and Integration through Business Areas such as: NPI Strategy (brand perception), AGCO Parts (end to end business), AGCO Academy (building people with technical and agronomic value selling skills), Service (machine, operator and operation Managment), Engineering (design requirements to attend customer needs), Manufacturing (machine configuration and production business requirements).

4 - Lead the Tactical and Sales Strategy Alignments for each brand and each market (Product go-to-market Strategy Definition).

5 - Track the NPS – Net Product Score Evaluation.

6 - Coordinate the Budget Managment (budget definition & control / special projects and expenses).

7 - Responsible for the Building and Sharing Knowledge: Training Content Consolidation and Delivery to Dealers (Product & Production System and Value Selling).


What do you need:

1 - Solid experience (>5 years) in Ag. Marketing & Market, including field activities

2 - Ability to Influence and Lead Multifunctional Teams

3 - Graduation in Engineering / Agronomy and related areas (e.g. Agriculture Engineer)

4 - Product Technical Knowledge (adjustment and operation) and Main Competitors (aligned with the focus product line)

5 - Field Experience and Production Stages (agronomic knowledge)

6 - Experience in Coordination of Field Events and Demonstration.


If you are an AGCO employee, check more details about this position and apply at:


If you are not an AGCO employee, check more details about this position and apply at:


Diversity, Equity & Inclusion:

Our vacancies are for everyone. We recognize the importance of diversity, equity and inclusion in our work environment. We consider diversity as a power to leverage creativity and innovation. We work on equity to ensure that all people have fair conditions to be and evolve. Likewise, we invest in promoting an inclusive environment as a key to increasing team satisfaction and generating more business success.

Do you want to know a little more about our history? Access:


Apply and come feed the world with us!

Job Segment: Sustainable Agriculture, Agricultural, Agronomy, Product Marketing, Equity, Agriculture, Marketing, Finance