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Digital Marketing Specialist-Hubspot Job

Date: Oct 7, 2021

Location: Tremont, IL, US

Company: AGCO

Digital Marketing Specialist - Hubspot


Position Overview


Precision Planting is an innovative company that is changing the agriculture industry in remarkable ways.  In only twenty years, we have helped redefine agriculture in the US and globally.  Our products make growers more productive, increase yields, current agricultural practices more sustainable, and reduce the costs to feed a growing world.  Precision Planting is growing rapidly and has many new products and business opportunities it is pursuing to continue that growth.  We are entrepreneurial in our DNA, fast-paced in our actions, and value hard work, innovative thinking, open communications, and teamwork.  If you share these values, then we might be the right place for you to contribute, grow and succeed in your career.  We are seeking someone with demonstrated knowledge of using Hubspot Marketing/Sales/Service Platforms and a knack for managing multiple projects at a time to serve as a Digital Marketing Specialist.  


Primary Responsibilities

  • Create and manage contact and company properties, campaign organization, lists, landing pages, forms, email campaigns, event communications, and more

  • Develop workflows, lead pipelines, marketing automation communications

  • Grow new and existing leads through nurture campaigns and provide qualified leads to the sales team

  • Develop and utilize buyer personas and journeys 

  • Monitor and maintain data quality, privacy laws, opt-in/out, and user preferences

  • Track metrics on marketing and sales activities, effectiveness, and business impact utilizing dashboards and other data visualizations for a variety of campaigns, territories, and teams

  • Establish, train, and maintain scalable processes for key users on Hubspot platform features, organization, processes, and best practices

  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

  • Evaluate new technologies and add-on applications to improve the Hubspot platform

  • Strategize with the team on digital marketing strategies, data usage, channels, tactics, and other ideas


Skills & Qualifications

  • 3+ years of relevant experience

  • Proficient knowledge & experience using HubSpot software

  • Project management skills

  • Strong interpersonal skills – will need to interact with multiple departments and agencies

  • Excellent team and communication skills

  • A proactive approach to problem-solving with strong decision-making skills

  • Technologically savvy and experienced with utilizing online platforms and services related to project management and business operations

Other Desired Qualifications

  • Hubspot certifications

  • Understanding of HTML


AGCO is an equal opportunity employer.

Nearest Major Market: Peoria

Job Segment: Agricultural, Developer, Sustainable Agriculture, Project Manager, Marketing, Agriculture, Technology