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Marketing Research Analyst Job

Date: Jul 25, 2021

Location: Kenilworth, GB Marktoberdorf, DE Marktoberdorf, DE Imola, IT Grubbenvorst, LI, NL Budapest, Central Hungary (Közép-Magyarország), HU Marktoberdorf, DE Ronchi di Villafranca Padovana, IT

Company: AGCO

AGCO has an exciting opportunity for a Marketing Research Analyst. As a global leader in the design, manufacture and distribution of agricultural solutions; AGCO delivers effective, high-tech solutions for those working to feed the world’s population.

The Marketing Analyst will play an important part in creating innovative and cost-effective approach for AGCO to develop customer intelligence, such as the establishment and the development of customer panels and in-sourced surveys. The incumbent will also ensure real time access to the farming community to generate actionable insights, validate business assumptions and test End to End customer process/solutions. Additional elements of the role include the management of the Customer Research Library and ad-hoc support for other surveys (customer, dealer, employee).


What You Will Do:
•    Manage the in-sourced piece of customer, dealer and employee research activities to support our digital transformation program and our strategic marketing initiatives including recruiting, managing and animating the panel, ensuring active participation of the members through gamification.
•    Collect and  obtain consensus of requirements from internal stakeholders.
•    Plan the end to end survey project, including: formulating questionnaires, programming surveys in Qualtrics, recruiting the target audience, running the survey, and leading the analysis and presentation of the results.
•    Lead the establishment of customer panels, defining panel composition to ensure proper representation of target customer segments and AGCO relevant business types.
•    Brief the external agency, monitor participation in the panel events and online tracking of verbatim to be further investigated, and coordinate with the agency for results analysis and presentation in line with defined planning.
•    Present the insights internally and translate them into business recommendation including the design, creating, maintainance and publication of analysis and dashboards on Tableau, including brand health and customer feedback.
•    Manage and promote the strategic marketing library
•    Develop initiatives for ensuring adequate promotion and utilization/consumption of the platform and its content towards internal stakeholders.


What You Will Bring:
•    6 or more years of related experience in qualitative and quantitative search
•    Experience with statitics tools such as Qualtrics, Tableau, and SPSS, etc. 
•    Experience in planning/delivering customer surveys as well as in analyses qualititive and quantitive data in relation to industry and business objectives. 
•    Business fluency in English
•    Experience in collaborating with external suppliers/vendors
•    Experience in creating and developing customer panels and in providing Consumer Insights

A Plus If You Have:
•    Experience working in a multinational environment
•    Master's degree in Business Administration, Marketing or related field 

Who You Are:
•    Exceptional communication and presentation skills.
•    Team player, ability to establish strong relationships internally/externally.
•    Self-starter approach, with structured and process oriented mindset.
•    Logical approach to problem solving; able to draw insights from customer analysis leading to credible recommendations.

Additional Details
This position requires travel of approximately 20%.
This position is open for multiple AGCO locations.

Job Segment: Agricultural, Market Research, Marketing, Agriculture, Research