Marketing Lead Job
Date: Feb 18, 2021
Location: Bukit Mertajam, MY
Company: AGCO
Job Summary:
Establishing and leading all activities related to conceptualizing and implementing marketing and communications strategies. Key responsibilities include strategic direction for promotion and advertising; digital marketing campaign; coordination and execution of projects in coordination with business development activities; and leading the marketing team to ensure alignment with company strategic goals and mission.
What You Will Do
Marketing Communications & Sales Support Activities
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Create effective, compelling positioning, messaging, and sales tools that are easily understood by customers including monthly newsletter and product article
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Create sales-ready tools, including presentation content to be used by Sales to highlight benefits and values of our products to our customers.
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Articulate product and service offerings, key benefits and messages for use by sales and marketing
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Collaborate with team members for strategy and planning, campaign development and results
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Create content for website/social media, and other initiatives.
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Drive the promotion champions for advertising, merchandising, and trade exhibition programs.
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Market analysis included commodity price, competitor’s activities, and trends gathering for management analysis from time to time.
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Evaluate the effectiveness of marketing programs and make recommendations for improvement
What You Will Bring
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The incumbent may have to resolve conflicting inter-department priorities in order to meet dateline / key deliverables set. This would require communication skill and tact to address conflicting interest.
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May require analytical thought in compiling complex details and data inputs from multiple sources.
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Project completion for marketing communication presentation tools
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Assigned task/ project/ programs in relevance to position purpose
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Related market Info gathering for management analysis
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Produce standardize communication tools
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Successful implementation and execution of assigned work
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Provide updated and timely reports
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Minimum Degree in Marketing, Digital Marketing, Communications, Advertising, Business Administration or equivalent
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Proficient writing and speaking ability in English. Fluent mandarin speaking ability is an add advantage.
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Strong in task management, execution, organizing and marketing plan
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Sufficient design knowledge: Photoshop, photography, Video Shooting, and web design
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3 years’ experience in marketing content generation and event coordination.
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Good knowledge and experience at analysing situations, creating solutions, and presentations through research and copy-writing skills
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Ecommerce marketing knowledge is add advantage
Who You Are
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Customer focus
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Planning and organizing
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Driving Execution
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Compelling Communication
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Coaching and developing others
Travel
10 % of travel required AGCO is a global leader in the design, manufacture and distribution of agricultural engineering with a portfolio of exciting international brands which deliver solutions to farmers in 140 countries through a full line offer from tractors and combine harvesters to protein production systems and smart farming software solutions – to an environment where the future is happening now. Join us as we bring agriculture into the future. Experience our global diversity and enterprising spirit while helping us create innovative technologies and a positive impact that helps feed the world’s nearly 8 billion people.
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Agricultural, Engineer, Merchandising, Advertising, Marketing, Agriculture, Engineering, Retail