Marketing Lead Job

Job Summary:

Establishing and leading all activities related to conceptualizing and implementing marketing and communications strategies. Key responsibilities include strategic direction for promotion and advertising; digital marketing campaign; coordination and execution of projects in coordination with business development activities; and leading the marketing team to ensure alignment with company strategic goals and mission.

What You Will Do

Marketing Communications & Sales Support Activities 

• Create effective, compelling positioning, messaging, and sales tools that are easily understood by customers including monthly newsletter and product article

• Create sales-ready tools, including presentation content to be used by Sales to highlight benefits and values of our products to our customers. 

• Articulate product and service offerings, key benefits and messages for use by sales and marketing 

• Collaborate with team members for strategy and planning, campaign development and results

• Create content for website/social media, and other initiatives.

• Drive the promotion champions for advertising, merchandising, and trade exhibition programs. 

• Market analysis included commodity price, competitor’s activities, and trends gathering for management analysis from time to time.

• Evaluate the effectiveness of marketing programs and make recommendations for improvement 

What You Will Bring

• The incumbent may have to resolve conflicting inter-department priorities in order to meet dateline / key deliverables set. This would require communication skill and tact to address conflicting interest. 

• May require analytical thought in compiling complex details and data inputs from multiple sources.

• Project completion for marketing communication presentation tools 

• Assigned task/ project/ programs in relevance to position purpose  

• Related market Info gathering for management analysis 

• Produce standardize communication tools

• Successful implementation and execution of assigned work

• Provide updated and timely reports

• Minimum Degree in Marketing, Digital Marketing, Communications,  Advertising, Business Administration or equivalent

• Proficient writing and speaking ability in English. Fluent mandarin speaking ability is an add advantage. 

• Strong in task management, execution, organizing and marketing plan

• Sufficient design knowledge:  Photoshop, photography, Video Shooting, and web design

• 3 years’ experience in marketing content generation and event coordination. 

• Good knowledge and experience at analysing situations, creating solutions, and presentations through research and copy-writing skills

• Ecommerce marketing knowledge is add advantage

Who You Are

• Customer focus

• Planning and organizing

• Driving Execution

• Compelling Communication

• Coaching and developing others 

Travel

10 % of travel required

 

AGCO is a global leader in the design, manufacture and distribution of agricultural engineering with a portfolio of exciting international brands which deliver solutions to farmers in 140 countries through a full line offer from tractors and combine harvesters to protein production systems and smart farming software solutions – to an environment where the future is happening now.

Join us as we bring agriculture into the future. Experience our global diversity and enterprising spirit while helping us create innovative technologies and a positive impact that helps feed the world’s nearly 8 billion people.