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Marketing Specialist

Date:  Jan 29, 2024
Location: 

Evansville, IN, US

Workplace Type:  Onsite

WHO WE ARE LOOKING FOR:

AgRevolution is seeking a Marketing Specialist for our Evansville, Indiana location with possible opportunity to work remotely.   This position will be responsible for overseeing the execution of the corporate marketing plans at a, operational, and tactical level. The primary function is project management, working with internal teams and advertising agency partners to execute marketing communications. 

 

WHAT YOU WILL BE DOING:

  • Oversee the development of campaign and product driven content for the entire communications program. This will include sales support materials (brochures, product videos, literature), advertising materials (both above-the-line and direct communications), and digital assets (websites, social media, nurture streams).
  • Partner with product marketing teams to develop in-depth working knowledge of products for complete understanding of consumer focused features and benefits.
  • Lead creative teams (internal and agency partners) in development of engaging consumer content based on these relevant product attributes.
  • Responsible for regular communications to our department managers and sales teams and dealer network on communications plans and materials availability.
  • Partner with internal and/or external resources (agencies, copywriters, art directors, graphic designers, printers & service bureaus) to execute marketing materials called for in brand and product marketing plans—e.g., New product introductions, product and brand campaigns, brand research, dealer communication including dealer direct mail, co-op media plans, online/social strategy including e-marketing, product literature, and direct marketing programs.
  • Working knowledge of multiple marketing communication tactics to develop detailed work plans and timing expectations.
  • Execute work plans through collaboration with internal groups and outside agency partners. Manage multiple projects at one time.

 

 WHAT YOU WILL BRING:

  • Bachelors Degree in Marketing, Business or related field.
  • 3+ years relevant marketing experience.
  • 2+ years of agriculture experience.
  • Experience developing and implementing fully-integrated communications programs
  • Experience managing creative teams and external vendors.
 
  • Ability to matrix manage many, diverse, complex projects and tasks simultaneously.
  • Ability to manage multiple, complex deadlines for multiple projects and tasks.
  • Computer literacy (e.g., good working knowledge of Adobe, Microsoft Outlook, Word, PowerPoint, and Excel).
  • Finance skills to manage project funds and expenses and to negotiate with vendors.

 

WHAT WE OFFER:

 Experience our global diversity and enterprising spirit while helping us create innovative technologies and a positive impact that helps feed the world’s nearly 8 billion people.  From the day you decide to join AgRevolution / AGCO, we want to engage and excite you and we’re clear on where we want to go as a business and we trust you to help us there.    Whether you want to learn a new skill or you aspire to do something different, we can help you develop the skills you need to take your career - and our business - to the next level.

 

We also invite you to “Make the Most of You” - Benefits include: health care and wellness plans, flexible and virtual work options (where available), 401(k) Savings Plan with company match, paid holidays and paid time off, flexible spending accounts, reimbursement for continuing education, company philanthropic programs, company perks programs, and much more…

 

 Please note that this job posting is not designed to cover or contain a comprehensive listing of all required activities, duties, responsibilities and requirements and may change at any time with or without notice.   For full duties, responsibilities and requirements, please consult the job description.

 

AgRevolution / AGCO is proud to be an Equal Opportunity Employer.

We maintain a drug-free workplace and perform pre-employment substance abuse testing.


Nearest Major Market: Evansville

Job Segment: Communications, Marketing Communications, Advertising, Product Marketing, Direct Marketing, Marketing

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