Tactical Marketing Manager

Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. We are proud to put our curiosity into work, building a better and more sustainable world. Join our extraordinary team today! 

The Marketing Manager is the key person responsible for tactical pricing, planning, and communications for marketing initiatives to drive retail and billing results for the Massy Ferguson Hay & Forage line. This role is also responsible for representing North America in setting the strategic direction for the product lines in support of Product Management and the AMPIP process. The candidate will be considered the expert in their area of specialization; others will come to this individual for their point-of-view, analysis, and collaboration.        

Your Impact:

• Work with the senior marketing manager to develop programs and initiatives that target brand and product growth (margin and market share) in areas of opportunity.  

• The Marketing Manager is responsible for tactical and strategic marketing activities including, but not limited to, the following:  

• Price realization, Campaign development & monitoring  

• New product introduction launch activities (12-18 mos from launch)  

• Retail & billing objectives setting and tracking. 

Your Experience and Qualifications:

• Bachelor’s degree in business-related field with 8+ years’ post-collegiate experience in sales, marketing, and/or product management. 

• 5+ years of experience promoting products while developing and executing sales plans, product launches, and marketing plans. 

• Technical or mechanical background, with at least one year of experience in agricultural equipment, specifically understanding the functionality of Commercial and Conventional hay equipment. 

• Nice to have: Proficient with Microsoft Power Point, Microsoft Excel including creating and giving presentations thus showing verbal and written communication skills to articulate AGCO’s strategies and tactics 

• An understanding of promotional techniques and supplier or dealer operations with Agronomy background or certification & Project management experience. Technically proficient in operating Hay equipment in the field. 

Your Benefits:

• Health care and wellness plans    

• Dental and vision plans    

• Flexible and virtual work options (where available)    

• 401(k) Savings Plan with company match    

• Employee Stock Purchase Plan offering eligible employees the ability to purchase AGCO stock at a discounted price    

• Paid holidays and paid time off    

• Health savings and flexible spending accounts    

• Reimbursement for continuing education    

• Life insurance and other supplemental insurance plans 

Your Workplace  

You will work with your wonderful AGCO colleagues in the Remote model from Hesston (USA Hesston). 

We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.   

Join us as we bring agriculture into the future and apply now!