Strategic Marketing Manager, Application Equipment

Date: May 24, 2023

Location: Jackson, MN, US Duluth, GA, US

Company: AGCO

Strategic Marketing Manager, Application Equipment

*Hybrid Position – Can be based in Duluth, GA or Jackson, MN*


Who we are looking for:


At AGCO, we believe that when our employees succeed, our business succeeds. It’s a people philosophy that we believe and invest in.  We make sure all of our employees – in every function, every geography and at every level – have the tools they need to be successful and take charge of their career. Because when our people grow, our business grows. Every day. Every way.


AGCO is currently seeking an experienced professional to serve as Strategic Marketing Manager for the Fendt brand in North America. The Fendt brand is positioned as an industry leader in innovative sustainable technology, unmatched efficiency, and premium comfort for the production ag segment of farmers in North America.  The brand is experiencing exceptional growth and this role will be critical to help achieve its continued growth plans.



The Strategic Marketing Manager will lead the business case planning and collaboration with product management to support growth, and the future success of the application business for Fendt in North America.  This role is critical in identifying products and technologies that will fuel Fendt growth by providing more value for our dealer partners, and for our farmer and ag retail customers.  In this position the Strategic Marketing Manager will play a vital role in collecting, assessing, and analyzing customer and dealer feedback as it relates to future application products and technologies.  This position reports directly to the Director of Marketing for Fendt North America. 


What you will do:

  • Lead and collaborate directly with product management on product positioning to identify areas where Fendt can differentiate our application offerings, earn more market share, and produce more value to our customers factoring in brand, features, pricing, and distribution.
  • Review, analyze, and deliver critical inputs to develop and update new business cases including financial data, volumes, costs, timelines, product features, technologies, strategies, partnerships, and any other relevant information required. 
  • Generate and document field intelligence through various marketing research mechanisms including voice of customer events, interviews, surveys, and industry conferences and events. 
  • Collect, obtain, and document competitor products and capabilities to ensure we build our strategy and plans with our closest competition in mind.
  • Produce decision options and recommendations based on market research for next generation products and technologies considering agronomic outcomes, return on investment, sustainability, trends, and long-term growth.
  • Key role in delivering required information for AGCO’s new product introduction process:  AMPIP (AGCO Major Product Introduction Program).  Other committees and cross functional collaboration may include Operating Product Committee (OPC), Service Agenda Council (STC), Marketing Launch Planning (MLP), Product Cost Optimization (PCO).
  • Collaborate across product management, engineering, marketing, sales, manufacturing, finance, and 3rd parties to bring profitable, and market leading application equipment to the North American farmer and ag retailer. 
  • Drive and influence the product road map decisions for NA and the investments required with global product management, engineering, and marketing.


What you will bring:

  • Bachelor’s degree in business, engineering, or agriculture
  • 7+ years work experience with an Original Equipment Manufacturer (OEM) or distributor (agriculture, technology, industrial / heavy equipment) with roles in sales, marketing, and/or product management.
  • Expert Microsoft office user
  • Ability to travel up to 25%
  • Strong verbal and written communication skills for internal and external audiences


A plus if you have:

  • Ag technology on board and off board experience with application equipment
  • An understanding of promotional techniques and supplier or dealer operations
  • Project management experience including the ability to apply financial fundamentals to drive business (i.e., understanding internal rate of return and pay back)


What we offer:

Experience our global diversity and enterprising spirit while helping us create innovative technologies and a positive impact that helps feed the world’s nearly 8 billion people. From the day you decide to join AGCO, we want to engage and excite you and we’re clear on where we want to go as a business and we trust you to help us there. Whether you want to learn a new skill or you aspire to do something different, we can help you develop the skills you need to take your career - and our business - to the next level.


We also invite you to “Make the Most of YOU” - Benefits include: health care and wellness plans, flexible and virtual work options (where available), paid holidays and paid time off, , reimbursement for continuing education, company philanthropic programs, company perks programs, and much more…


Please note that this job posting is not designed to cover or contain a comprehensive listing of all required activities, duties, responsibilities or benefits and may change at any time with or without notice.


AGCO is proud to be an Equal Opportunity Employer.

We maintain a drug-free workplace and perform pre-employment substance abuse testing.


AGCO is a global leader in the design, manufacture and distribution of agricultural engineering with a portfolio of exciting international brands which deliver solutions to farmers in 140 countries through a full line offer from tractors and combine harvesters to protein production systems and smart farming software solutions – to an environment where the future is happening now. Join us as we bring agriculture into the future.




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