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Director, Strategy & Transformation Global Massey Ferguson and SA

Date: Aug 5, 2022

Location: Jundiai, São Paulo, BR

Company: AGCO

Who we are?

We are a global leader and trusted partner focused on developing, manufacturing and distributing agricultural solutions with our brands Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®, powered by Fuse® and Precision Planting® smart agricultural solutions.

Our purpose is to offer farmer-focused solutions to sustainably feed our world. Our core values ​​of transparency, respect, responsibility, integrity and team spirit underpin our work, how we interact with each other and what strategies we employ to fulfill our mission. Our core values ​​are the practices we use daily in everything we do.

If the world of agriculture changes, so do we. With courage. We do this for the farmers. For the people who work for them. For us. For the future.

Join us and experience our platform of global diversity and entrepreneurial spirit as you help us create innovative technologies and positively impact the food of nearly 8 billion people worldwide.


What we are looking for:

The Strategy and Transformation (S&T) function is accountable to lead the development, execution, and evolution of AGCO’s corporate strategy.  This includes on-going analysis of the industry and competitive landscape, translating the strategy into business plans, leading a multiyear roadmap of strategic initiatives with expected value creation targets, and establishing change management strategies.  To deliver on those expectations, the S&T function includes Business Strategy Leads, Data & Analytics, Results Delivery Office, Corporate Communications, Culture, and Change Management.


The strategy director role for the Massey Ferguson business, directs strategy development for the global brand, including an ongoing evaluation of the group’s performance, strengths and weaknesses, and competitive landscape to identify new growth opportunities.   This role analyzes the impact of strategic options for Massey Ferguson, partnering with the Massey Ferguson Brand Sr Vice President to develop and enable strategic business plans aligned with the corporate strategy. This role leads the brand portfolio of initiatives, including business case development, prioritization, strategic project execution, and value capture.  This role will closely work with Massey Ferguson global leadership, including regional vice-presidents, global and regional marketing teams, and finance. As the lead strategist for Massey Ferguson, this role will work with the S&T Data and Analytics team in building market and customer intelligence to evaluate the evolving impact of industry trends and market forces on the business.

In addition, this role also supports the overall South American region,  working with in-region leaders across Massey Ferguson, Fendt/Valtra, Grains and Proteins, and Precision Ag & Digital,Finance, HR, Operations, etc.. The strategy director will play a critical role in ensuring the cross-functional cohesion and integration of the region, aligning regional ambitions, strategies and initiatives. S/He will also lead cross-functional strategic projects that impact the region and will be the point of contact for data gathering or insights about South America.

It is expected that about 80% of the focus is global Massey Ferguson and 20% on supporting the South American Region.

This role will report directly to the VP of Corporate Strategy & Transformation as a member of the S&T Leadership team.  The role also has a dotted line to the SVP of Massey Ferguson and serves as a member of the Massey Leadership Team. 


What are you going to do:

  • Establishes business strategies in alignment with the corporate strategy and objectives for the organization. Leverages market and customer intelligence, trend analysis, and predictive statistics to identify potential business opportunities and risks.
  • Establishes business cases and recommended strategic initiatives to address the largest areas of opportunity for Massey Ferguson. Drives cross functional collaboration to scope, resource, and execute the selected initiatives.
  • Gathers and analyzes data, evaluating new business opportunities or assessing potential markets, to assist executive teams in decision making and planning. Prepares proposals, reports, or presentations demonstrating the potential value of new business opportunities.
  • Develops strategic plans that drive both organic and inorganic top and bottom line growth of the brand. Partners closely with the sales & marketing function to ensure strong business development strategies and capabilities to assess new markets, evaluate business development opportunities, and enables new customer acquisition. Ensures alignment of evolving customer needs with the AGCO product portfolio and brand strategies to ensure solutions best serve the current and future needs of the growers and producers associated with the brand. Partners closely with the finance function to ensure impact and results of strategic efforts are tracked, transparent, and drive continuous improvement.
  • Oversees the Massey Ferguson strategic project portfolio to ensure strong governance, execution and ensures cross-functional collaboration to plan, resource, execute and track impact of the portfolio. Ensures strategic project portfolio is aligned with corporate strategy, functional expectations, AGCO brand strategies, and top brand-based opportunities.  Facilitates regular portfolio management reviews and provides dashboard to monitor progress.
  • Partners with other functional and commercial leaders supporting the brand to evaluate capabilities and continuous improvement opportunities across all P&L levers. Builds key improvement opportunities into the annual business plans and project portfolio.
  • Communicates, develops, and supports continuous learning and educational opportunities for the Leadership teams relative to strategy development, market intelligence, data & analytics, and business planning processes.
  • Leads regional and global workshops for Massey Ferguson, acting as the coordinator for critical people to meet in person to solve the most challenging problems.


What do you need:

  • Bachelor's Degree
  • MBA or equivale experience preferred
  • Agriculture experience strongly preferred
  • Advanced English
  • 8-10 years experience as a consultant working on strategy plan development, implementation projects, transformation projects or equivalent business experience
  • Experience in agriculture, industrial, or automotive industry, preferred
  • Project Management certification, or demonstrated project management skills gained through experience to support and guide project teams conceptually and analytically in defining business models, business strategies and performance improvement programs and assure alignment with the Corporate Strategy and Mission Statement.


If you are an AGCO employee, check more details about this position and apply at:


If you are not an AGCO employee, check more details about this position and apply at:


Diversity, Equity & Inclusion:

Our vacancies are for everyone. We recognize the importance of diversity, equity and inclusion in our work environment. We consider diversity as a power to leverage creativity and innovation. We work on equity to ensure that all people have fair conditions to be and evolve. Likewise, we invest in promoting an inclusive environment as a key to increasing team satisfaction and generating more business success.


Do you want to know a little more about us? Access:


Apply and come feed the world with us!


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