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Event Planner

Date:  Apr 28, 2026
Req ID:  103759
Location: 

Madrid, ES

Brand:  PTx
Workplace Type:  Onsite

Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. We are proud to put our curiosity to work, building a better and more sustainable world. Join our extraordinary team today! 

 

The EMEA Events Manager is responsible for planning, executing, and optimizing events across Europe, the Middle East, and Africa to support brand awareness, lead generation and customer engagement. This role involves strategic planning, logistics management, vendor coordination, and ROI analysis for both in-person and virtual events. 

 

Your Impact: 

  • Event Strategy & Planning: Develop and execute the EMEA events strategy aligned with business objectives. Plan and manage a calendar of events including trade shows, conferences, webinars, and internal events. Support Dealers events inquiries to get them aligned with PTx strategies. Support AGCO brands inquiries to get them aligned with PTx strategies. Define event goals, KPIs, and success metrics.  

  • Event Execution: Manage end-to-end event logistics: venue selection, vendor negotiations, catering, AV, and on-site coordination. Oversee event registration platforms, attendee communications, and travel arrangements. Ensure compliance with health, safety, and local regulations.  

  • Budget & ROI Management: Own event budgets, track expenses, and ensure cost efficiency. Measure event performance and report ROI to stakeholders.  

  • Stakeholder & Vendor Management: Collaborate with marketing, sales, and product teams to align event messaging. Manage relationships with agencies, contractors, and event partners.  

  • Content & Promotion: Coordinate event marketing campaigns EMEA MARCOM. Post-Event Analysis: Conduct debriefs sessions, gather feedback, and implement improvements. Maintain event documentation and reporting for future planning 

 

Your Experience and Qualification: 

  • Bachelor's degree in marketing, or related field. 5+ years of experience in Events marketing, EMEA marketing or related roles 

  • Strong business acumen and ability to translate technical features into customer value.  

  • Excellent written and verbal communication skills in English (additional languages such as German, French, Spanish or Italian (preferable)  

  • Demonstrated ability to collaborate cross-functionally and influence stakeholders. Analytical mindset with strong problem-solving skills. 

  • Experience working in fast-paced, international environments. Proven track record of managing large-scale events across multiple countries. Willingness to travel across EMEA. 

 

Your Benefits:  

  • Health insurance 

  • Life/accident insurance 

  

Your Workplace 

This role follows AGCO’s onsite work model, with employees primarily working from an AGCO location for a minimum of 4 days per week to support collaboration and teamwork. 

 

We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives. 

 

Join our extraordinary team today and apply now! 

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Job Segment: Event Marketing, Pre-Sales, Strategic Planning, Sustainable Agriculture, Marketing, Sales, Strategy, Agriculture

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