Strategic Marketing Professional EMEA (m/w/d)

We believe in the power of farmers and agriculture – and that reliable, easy-to-use precision technology is essential for success in farming. That’s why PTx is committed to developing and delivering hardware, software, and cloud-based platforms for precision agriculture, tailored to the needs of farmers around the world. In doing so, PTx makes a significant contribution to producing healthy food sustainably.
Would you like to be part of this journey? Then join our team!

 

 

The Strategic Marketing Professional is responsible for developing and executing PTx GTM plans that drive product adoption, revenue growth, and market differentiation across EMEA. 

This role serves as the key link between R&D, Sales, and Marketing, ensuring that product positioning, messaging, and go-to-market strategies are aligned with business objectives and EMEA customer needs.

 

Key Responsibilities 

• Develop and implement go-to-market strategies for new and existing products. 

• Define and articulate product positioning, value propositions, and messaging tailored to target markets.

• Conduct market research, analyze competitors, and monitor industry trends to inform product strategies. 

• Create sales enablement tools such as product presentations, brochures, training materials, and competitive battle cards. 

• Partner with R&D teams to align product roadmap with customer needs and market opportunities. 

• Manage product launches, including campaign planning, pricing strategy, and communication activities. 

• Support demand generation efforts by collaborating with Marketing on content, campaigns, and events. 

• Track, measure, and report product marketing performance against KPIs such as adoption, revenue, and market share.

 

Qualifications 

• Bachelor’s degree in Marketing, Business Administration, Agronomy, or related field (Master’s or MBA preferred).   

• 5+ years of experience in product marketing, product management, or related roles.

• Proven experience with go-to-market planning, market research, and competitive analysis. 

• Strong business acumen and ability to translate technical features into customer value.

• Excellent written and verbal communication skills in English. Additional languages such as German, French, Spanish, or Italian are a plus.
  
  

Key Competencies 

• Strategic Thinking & Analytical Skills: Ability to interpret market data and translate insights into actionable strategies. 

• Technical & Industry Knowledge: EMEA Agricultural market knowledge with regional business practices and sector-specific trends 

• Cross-Cultural & Cross-Functional Collaboration: Exceptional interpersonal and communication skills to work effectively across diverse markets, languages, and functions, with the ability to influence stakeholders and drive alignment. 

• Customer & Market Orientation: Strong focus on delivering solutions that meet customer needs and create market differentiation.

• Results-Driven & Adaptable: Proactive and resilient in navigating dynamic and evolving markets.

 

We value inclusion and recognize the innovative strength that a diverse workforce brings to our farmers. Our goal is to build a team that combines a wide range of experiences, backgrounds, cultures, and perspectives.

 

Be part of our team as we shape the agriculture of tomorrow – apply now!