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Area Sales Manager, MF, Combines North UK

Date:  Sep 12, 2023

Stoneleigh, ENG, GB

Brand:  Massey Ferguson

Making a difference.  That's what a career at AGCO is all about. At AGCO you have a voice and the opportunity to impact our long-term success, as well as your own. 

   AGCO (NYSE: AGCO) is a global leader in the design, manufacture, and distribution of agricultural solutions. Our portfolio of international brands, including Fendt®, GSI®, Massey Ferguson® and Valtra®, provides smart and effective agricultural solutions to farmers around the world – including a full line of tractors, combine harvesters, hay and forage equipment, seeding and tillage implements, grain handling, seed processing and animal protein production systems. With global sales of approximately USD 12.7 billion in 2022, AGCO’s international team of over 24,000 employees work together to deliver high-tech solutions for farmers feeding the world. Join us as we bring agriculture into the future.


Area Sales Manager, Massey Ferguson, Combines

Covering North England & Scotland

(Home Based)

A permanent opportunity has arisen for an Area Sales Manager, Massey Ferguson, Combines North England & Scotland.

Job Summary:

This role is managing the dealers to achieve market share and volume targets, installing development programs that assist in improving dealer performance and exceeding customers current and future expectations for the Massey Ferguson Combine business.

  • Takes full control and retail management for all combines sold within their area of responsibility. (Prospecting through to retailing and delivery).
  • Owns the sales results within his/her area of responsibility, implement the brand strategy on a dealer level and therefore owning the brand's overall sales success in his/ her area.
  • Develops brand business within geographical area of responsibility.
  • Realization of a consultative selling approach.
  • Understands the dealership operations well and has a strong relationships with their dealer teams.
  • Collaborates closely with the salesperson/ sales manager /dealership principal to deliver on sales targets.
  • Implement short & medium term retail and business targets and strategy defined with ASM's direct manager.


Job Responsibilities:

  • Own sales results within area of responsibility
  • Install and Track Annual combine retail sales Targets in his/her area of responsibility.
  • Regularly Review Performance with Dealers.
  • Sales Funnel, Order Intake, Market Share, Product Mix, Territory Coverage, Customer Feedback Process (CFP).
  • Identify Root Cause and Corrective Actions incl. Follow Up (use for dealer coaching).
  • Lost Sales Reporting.
  • Enable Dealer Sales Performance.
  • Coaching Dealer Salesperson/Manager on Sales Success Criteria incl. CFP, Coverage & Conversion targets, etc.
  • Making Sure Dealers are trained according to Dealer Standards and Sales Targets.
  • Support & deliver Retail Business.
  • Manage discount spend within his/her of control incl. RDF.
  • Represent Brand, Argumentation and Demonstration Support.
  • Assist the dealer in identifying future prospect opportunities and develop targeted strategies to win business for each individual customer.
  • Monitor and Forecast Sales Funnel & Demand Chain.
  • Pipeline, Retails, Dealer Inventory, Order Intake, Invoicing.
  • Ensure reporting of Sales Funnel Activities with provided IT Systems (e.g. AGCO Insight).
  • Capture Market Intelligence.
  • Market Dynamics.
  • Competitive Activity.
  • AGCO and Competitive Dealer Profiles.
  • Execute Campaigns.
  • Install Campaigns in the Market.
  • Recommend Campaign Activity to his manager.
  • Assist with customer tours, demos, training & product installations.


Minimum Qualifications: 

  • Retail Sales Skills, Regional in-depth market understanding; Agricultural business knowledge; Product knowledge.
  • Competencies: Think Strategically, Work Analytically (KPIs), Prioritize & Organize, Gain Trust, Coach & Empower Dealer Staff, Motivate & Develop, Improve, Dealer Business, Support Network Development, Show Brand Passion, Be Ahead of Competition, Drive Consultative Selling, Show in-depth Portfolio Knowledge.
  • Have the Big Picture of AGCO in Mind.
  • Drivers Licence essential.


Your perspective:


Join AGCO’s Distribution Management Team and be part of our UK office which supports AGCOs Europe, Africa and Middle East Region and is located on beautiful parkland setting in Warwickshire. State of the art offices provide a pleasant working environment and all the facilities you would expect from a progressive global organisation. 

We have over 30 nationalities working within our UK Operation to support our customers’ global needs.  AGCO is an exciting Company with a rapidly changing and growing environment and attaches great importance to the provision of continuous personal learning and development. 


We offer the following benefits: 

  • Basic salary: Competitive.  
  • A company performance / Individual performance related bonus of 20%.
  • Defined Contribution Pension Scheme.
  • Life assurance and critical illness cover for Pension members.
  • 26 days holidays + statutory holidays.
  • Job allocated car.
  • IT and Phone equipment provided
  • Childcare vouchers.
  • Confidential Employee Assistance Programme for employees and their immediate family.


Employee development and growth is part of our company culture. If you are looking for an opportunity to work in an inspiring multinational environment for a leading global player of agricultural solutions, we look forward to receiving your application!


Massey Ferguson® offers a straightforward and dependable experience providing the best value for farmers around the world. Massey Ferguson® has earned the loyalty of farmers by leveraging an innate knowledge of the land, the farm, the machines, and equipment needed to get the job done. Massey Ferguson® has been a trusted partner of farmers for 175 years of innovation.

Job Segment: Agricultural, Sales Management, Marketing Manager, Manager, Agriculture, Sales, Marketing, Management

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