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National Parts, Sales & Marketing Manager Job

Date: Jan 6, 2021

Location: Sunshine West, AU

Company: AGCO

National Parts, Sales and Marketing Manager






Job Summary

Manager- Aftersales Parts Sales & Marketing Aftersales, Reporting to Director - Aftersales - ANZ.


This position is responsible for managing and developing all aspects of Parts & Marketing to achieve sales budgets. Responsible for developing a strategy to sustain a profitable distribution network which delivers industry leading standards of AfterSales Parts support.




Job Responsibilities

• This role has major accountability for both Parts sales & Marketing business and must be capable of negotiating at the highest level within AGCO and AGCO’s distribution network, also with key external organisations.

• Responsible for Dealer Development team providing link between Aftersales Commercial & Dist Management functions.

• Co-ordination of ADP monitoring and development of Action Planning processes.

• To drive the change from traditional Parts Sales organisation to Aftersales Commercial, adopting the successful ADP model.

• Monitor sales, margin & service level performance and assign tasks to implement programs and initiatives to ensure objectives are met.

• Manage the product offering for assigned categories, maintaining parts data in line with the parts lifecycle management strategy.

• Manages Parts Category Managers and Customer Service on marketing initiatives.

• Works closely with Product Managers, Technical Support & Parts Functions to ensure the parts product offer is in line with wider business objectives – approving initial order process.

• Communicates with Dealers to monitor market activity, formulate strategy and ensure maximum value on all activities.

• Reviews market research carried out by the Category Managers to identify opportunities for new and existing products, primarily focusing on the optimal product offer to support AGCO branded machinery at varying lifecycle stages.

• Parts Manager to monitor cost & selling prices evaluating competitive environment and price positioning whilst delivering on sales and margin targets.

• Approves product marketing strategies including product positioning, promotion, advertising and distribution options.



People Management (Total Span of Control)

Type of People Management

Number of Reports

Direct - Direct line of reports into this position


Indirect - Level(s) below the direct reports that roll up to this position




People Management Scope of Impact

Area/Department - The position's direct reports Influence or impact is in a specific area/department of the organization.



Project Management Scope of Impact




Process Management Scope of Impact

Regional - The process is established and followed by all sites/plants, countries within the region. The process impacts the entire region.



Budget P&L Responsibility

501K to 2M



Strategic Impact or Contribution Level

Regional - Establishes and is fully accountable for the strategy for a region.



Problem Solving Skills

Routine/Customary - Requires the ability to make judgements based on practice and previous experience. Requires the ability to assess the validity and applicability of previous or similar experiences and evaluate options under circumstances that are not covered by procedures.



Key Performance Indicators

• Value, Standardisation & Localisation refresh program for each year by P2 to drive local sales initiatives

• Engagement & Rebate ensure key 5 Star milestones hit by BDM dealers :-

• Implement Marketing :- Documented Marketing Strategy for region

• Implement Pricing Strategies to ensure Margin to Budget expectations are met Ongoing



Travel Required


% of Time




Minimum Qualifications

Minimum Qualifications Required

• Experience within manufacturing and / or agricultural industry

• Proven track record of database management and understanding of CRM

• Excellent communication skills

• Ability to write copy, ideally of a technical nature, but not mandatory

• Experience in using Content Management Systems and managing web sites

• A high level of attention to details



Minimum Level of Education Required for Position



Bachelor's Degree

Tertiary education/qualification in a Business Discipline (preferable but not required)



Specific Training or Certification Required








• Building Partnerships.

• Business Acumen.

• Customer Focus.

• Decision Making.

• Driving for Results.

• Facilitating Change.

• Influencing.

• Planning and Organizing.

• Stress Tolerance.

• Technical/Professional Knowledge & Skills.




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