Regional Sales Manager

Who We Are

At AGCO, we don’t just build machines - we help feed the world. Through our Farmer-First approach, we deliver intelligent, sustainable farming solutions that empower farmers to maximize productivity and profitability.

Fendt is AGCO’s premium global brand - recognized for innovation, precision engineering, and industry-leading technology. As we continue to grow across Australia, we are investing in our people, our dealers, and our customers to deliver world-class performance.

Why This Role Matters

This is a career-defining opportunity to lead and grow the Fendt brand across New South Wales.

As Regional Sales Manager, you will drive market expansion, strengthen dealer capability, and deliver commercial results, while shaping how Fendt connects with Australian farmers in one of our most important regions.

You’ll work at the intersection of strategy and execution, leading from the front and influencing outcomes that directly impact business performance.

What You’ll Do

Drive Sales Growth & Market Expansion

· Lead Fendt sales performance across NSW, delivering against unit and market share targets

· Identify growth opportunities and execute regional sales strategies

· Monitor market trends and customer needs

Lead & Enable Dealer Network Performance

· Build strong, high-performing dealer partnerships across the region

· Coach, support, and assist dealers to achieve sales targets and operational excellence

· Guide dealer development plans and capability uplift initiatives

Engage Customers & Build the Brand

· Strengthen relationships with key customers and industry stakeholders

· Represent Fendt at field days, events, and customer demonstrations

· Champion the Fendt brand through consistent, high-quality market engagement

Collaborate Across AGCO

· Partner with Marketing, Product, Aftersales, and Finance teams

· Support product launches and go-to-market strategies

· Provide market insights to influence business decisions

What You Bring

· Proven experience in sales, account management, or regional sales roles

· Strong commercial acumen with a track record of delivering results

· Experience working with dealer or distribution networks

· Ability to build trusted relationships and influence stakeholders

· A proactive, driven mindset with a passion for customer success

Highly regarded:

· Experience in agriculture, machinery, or related industries

· Knowledge of the Australian farming landscape

· Strong negotiation and strategic planning capability

Why You’ll Love Working at AGCO

🚜 Premium brand leadership – Be part of Fendt’s growth in Australia

🌱 Purpose-driven work – Contribute to the future of farming

📈 Career growth – Opportunities within a global organisation

🤝 Collaborative culture – Work with passionate, high-performing teams

⚖️ Flexible working – Hybrid and adaptable ways of working

Your Opportunity to Lead

This is more than a sales role—it’s a chance to shape the success of a leading global brand in the Australian market.

If you’re driven, commercially savvy, and passionate about delivering results through people and partnerships—this is your opportunity to make a real impact.

Apply now and help us deliver Farmer-First solutions with Fendt.