Content Marketing Specialist

Precision Planting is an innovative company that is changing the agriculture industry in remarkable ways.  In only twenty years, we have helped redefine agriculture in the US and globally.  Our products make growers more productive, increase yields, current agricultural practices more sustainable, and reduce the costs to feed a growing world.  Precision Planting is growing rapidly and has many new products and business opportunities it is pursuing to continue that growth.  We are entrepreneurial in our DNA, fast-paced in our actions, and value hard work, innovative thinking, open communications, and teamwork.  If you share these values, then we might be the right place for you to contribute, grow and succeed in your career.  

About the role:

Content is king, right?! We are seeking an individual with a passion for content to serve as a Content Marketing Specialist. This position will report to the Digital Marketing Manager and will work closely with the entire company to create content that motivates, inspires, educates, informs, and simply provides information across a wide variety of platforms – mostly digital.

What would I be doing?

If you haven’t noticed yet, this position would revolve around content! In this role, you will focus on coordinating, developing, editing, and organizing content. You will facilitate content creation for a variety of digital marketing needs [websites, blog articles, videos, email marketing campaigns, marketing automation initiatives, paid media, and social media posts] and traditional marketing [print ads, radio scripts, sell sheets, brochures, and earned media]. You will also help to inform content strategy, craft a content calendar, and provide insights into content performance.

Project Coordination

• Partner with subject matter experts across the brand to create content and make quality improvements as needed
• Coordinate visual content creation with our digital media and graphic design team members to enhance the message
• Maintain project management notes, file organization, and timelines in a collaborative approach

Content Development & Editing

• Take complex products and agronomic teachings and simplify them into relatable messages for the intended audience(s) across a variety of content types
• Utilize content recycling to expand reach, lifespan, and impact
• Proofread & edit content to ensure voice and product messaging are consistent to our brand
• Recommend opportunities to drive relevant and appealing content based on data, research, and industry/consumer trends
• With time, you will know the full extent of the Precision Planting product line and its capabilities and compatibilities

Content Strategy

• Assist in developing a content marketing strategy and define content goals and KPIs with the broader marketing team
• Monitor content performance and leverage analytics to identify opportunities for optimization and enhancement.
• Provide guidance on best tactics and distribution channels to deliver content to audience
   

Brand Champion

• Define and maintain focus on the key messages throughout the customer experience
• Be a champion for brand guidelines, specifically maintaining a clear and consistent brand tone, style, and voice of all content.

What makes you stand out:

• Self-starter attitude with the ability to manage & coordinate projects with others
• Having a keen eye for detail and highly creative
• Expert storytelling skills
• Ability to coach others to speak/write to the intended audience in a video or interview
• Crop production agricultural background
• Agronomy, mechanical, and /or precision ag product knowledge

What must I have?

• 3+ years’ experience in agriculture
• Sense of ownership, trust, and teamwork
• Strong written and verbal communication skills
• Proven content development and project management skills
• Demonstrable experience in communicating a complex product or agronomic principles
• Good analytical abilities to spot patterns and trends in marketing content performance data
• Knowledge and understanding of marketing strategies, platforms, and execution needs
• Bonus skills: graphic design & video editing

AGCO is an equal opportunity employer.