Digital Marketing Manager Job

Digital Marketing Manager

 Position Overview

Precision Planting is a leading provider of planting and harvest technology in the Precision Ag Industry. We design innovative products that solve yield-robbing issues for farmers. We are seeking a highly motivated individual to serve as the Digital Marketing Manager. This individual will be responsible for leading our digital marketing efforts and the digital marketing team.

Primary Responsibilities

• Manage a small team of people focused on our digital presence - website, search presence, social media, email, and digital advertising.

• Be a working leader - with a small team, you will have both leadership and tactical responsibilities as you grow the team.

• Managing, guiding, and training the digital marketing team and motivating them to achieve their goals.  Also lead the hiring and firing of employees on the team, as needed.

• Build our global digital marketing roadmap by planning, developing, implementing and managing the overall digital marketing strategy.

• Work with an agency on planning, make sure plans are executed and creative/posts/emails are updated/sent.

• Develop, monitor, and report key performance metrics. Work to align metrics to business outcomes.

• Create a working environment that is in line with Precision Planting’s culture and leadership principles.

• Cultivate strong relationships with Precision Planting sales team and Precision Planting dealers.

• Develop strategies for both corporate digital promotions as well as dealer digital marketing strategies.

• Manage and improve online content, using the latest tools and strategies to execute exceptionally.

• Monitor and stand out above the competition.

• Stay up-to-date with digital technology developments.

Qualifications

• Bachelor degree

• 5+ years experience in digital marketing

• Excellent people and time management skills

• Excellent communication skills, written and verbal

• Highly motivated

• Computer skills: Microsoft Office Suite -- Word, PowerPoint, Excel, and Outlook

• Demonstrable experience in designing and implementing successful digital marketing campaigns

• Strong understanding of how current digital marketing channels function

• Management Experience Preferred

AGCO is an equal opportunity employer.