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Digital Marketing Specialist-Web Job

Date: Sep 8, 2021

Location: Tremont, IL, US

Company: AGCO

Digital Marketing Specialist - Web

 

Position Overview

 

Precision Planting is an innovative company that is changing the agriculture industry in remarkable ways.  In only twenty years, we have helped redefine agriculture in the US and globally.  Our products make growers more productive, increase yields, current agricultural practices more sustainable, and reduce the costs to feed a growing world.  Precision Planting is growing rapidly and has many new products and business opportunities it is pursuing to continue that growth.  We are entrepreneurial in our DNA, fast-paced in our actions, and value hard work, innovative thinking, open communications, and teamwork.  If you share these values, then we might be the right place for you to contribute, grow and succeed in your career.  We are seeking a highly motivated individual who is experienced in all aspects of running a successful website to serve as a Digital Marketing Specialist. This individual will be responsible for leading our web presence.

 

Primary Responsibilities

Design and Development

  • Work closely with cross-functional team members, including designers, developers, and project managers to build a cohesive and integrated web presence

  • Project manage the development, improvements, and execution of websites, mobile apps, APIs, 3rd party system integrations, and data utilization

  • Advise on the design and architecture of our websites, landing pages, blogs, and apps with a focus on user-experience design/research

 

Content

  • Define website content strategy to guide, inform, and delight web users

  • Establish and manage workflows for requesting, creating, editing, publishing, and maintaining website content

  • Define, test, and launch SEO improvements

 

Performance

  • Monitor and assess web KPIs and performance to gauge web content effectiveness and share meaningful and actionable insights that help drive the business

  • Ensure websites are built and expanded based on evolving technology and business needs

  • Perform regular site audits and performance overviews to recommend fixes, as needed

 

Knowledge

  • Act as a subject matter expert in web technology, design-thinking, user-centric design and development

  • Explore new technologies and advise our team on industry best practices

 

Skills & Qualifications

  • 3+ years of relevant experience

  • Knowledge and experience in web development and design

  • Project management skills

  • Strong interpersonal skills – will need to interact with multiple departments and agencies

  • Excellent communication skills, written and verbal

  • Ability to execute like a subject matter specialist, but think like a high-level strategic consultant

  • A proactive approach to problem-solving with strong decision-making skills

Other Desired Qualifications

  • Experience working in/with Hubspot

  • Google Analytics and Google Tag Manager

  • Understanding of HTML/CSS/JavaScript

  • Knowledge of common web development language (HTML, Java, PHP, Python, etc.) 

 

AGCO is an equal opportunity employer.


Nearest Major Market: Peoria

Job Segment: Agricultural, Developer, Interactive Marketing, Online Marketing, Marketing, Agriculture, Technology