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Product Marketing Specialist

Date: Jan 5, 2023

Location: Tremont, IL, US

Company: AGCO

Precision Planting is an innovative company that is changing the agriculture industry in remarkable ways.  In only twenty years, we have helped redefine agriculture in the US and globally.  Our products make growers more productive, increase yields, current agricultural practices more sustainable, and reduce the costs to feed a growing world.  Precision Planting is growing rapidly and has many new products and business opportunities it is pursuing to continue that growth.  We are entrepreneurial in our DNA, fast-paced in our actions, and value hard work, innovative thinking, open communications, and teamwork.  If you share these values, then we might be the right place for you to contribute, grow and succeed in your career.   

 

About the Role: 

We are seeking a highly motivated individual to serve as the Product Marketing Specialist. This individual will be responsible for being a product and agronomy expert, and translating that knowledge into the actionable promotion of the Precision Planting brand and products. 

  

What would I be doing? 

  

  • Know the full extent of the Precision Planting product line and its capabilities and compatibilities 

  • Understand agronomy and the agronomic positioning of our brand and products and can articulate this value in a simple way to the marketing team, dealers, and customers 

  • Contribute to the messaging of the Precision Planting brand, including writing copy for ads, scripts, and brochures

  • Be featured in videos doing agronomic and product teaching, explanation, and promotions 

  • Assists with the writing and development of marketing collateral 

  • Assists the digital media team with lining up and executing photo and video shoots 

  • Uploads and tags digital assets into a digital asset management system for use by the team 

  • Reviews and writes agronomic and product content to be featured in owned media properties 

  • Creates and executes marketing presentations for dealers and customers 

  • Assists the Farm Show Manager with event planning and execution from a product side 

  • Maintains the show stand library and the marketing team planter that is used for shows and plots

  • Helps to maintain up to date assets for farm show usage 

  • Can take complex products and agronomic teachings and simplify them into simple to understand messages to reach current and potential Precision Planting customers 

  • Be involved in creating, leading, and executing an onboarding process for new dealers 

  • Ensure that dealers know the co-op program and are provided ways to utilize the co-op program 

  

  

What Must I have? 

●        3+ years experience in agriculture sales, marketing, or technical fields 

●        Excellent people and time management skills 

●        Excellent communication skills, written and verbal 

●        Highly motivated 

●        Computer skills: Microsoft Office Suite -- Word, PowerPoint, Excel, and Outlook 

●        Demonstrable experience in communicating a complex product or agronomic principles 

●        Strong understanding of the crop production industry 

  

AGCO is an equal opportunity employer. 


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