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Product Marketing Specialist Job

Date: Mar 31, 2021

Location: Tremont, IL, US

Company: AGCO

 

Product Marketing Specialist

 

 Position Overview

Precision Planting is a leading provider of planting and harvest technology in the Precision Ag Industry. We design innovative products that solve yield-robbing issues for farmers. We are seeking a highly motivated individual to serve as the Product Marketing Specialist. This individual will be responsible for being a product and agronomy expert, and translating that knowledge into the actionable promotion of the Precision Planting brand and products.

 

Primary Responsibilities

 

  • Know the full extent of the Precision Planting product line and its capabilities and compatibilities

  • Understand agronomy and the agronomic positioning of our brand and products and can articulate this value in a simple way to the marketing team, dealers, and customers

  • Contribute to the messaging of the Precision Planting brand.

  • Be featured in videos doing agronomic and product teaching, explanation, and promotions

  • Assists with the writing and development of marketing collateral

  • Assists the digital media specialist with lining up and executing photo and video shoots

  • Uploads and tags digital assets into a digital asset management system for use by the team

  • Reviews and writes agronomic and product content to be featured in owned media properties

  • Creates and executes marketing presentations for dealers and customers

  • Assists the Farm Show Manager with event planning and execution from a product side

  • Helps to maintain up to date assets for farm show usage

  • Can take complex products and agronomic teachings and simplify them into simple to understand messages to reach current and potential Precision Planting customers

  • Be involved in creating, leading, and executing an onboarding process for new dealers

  • Ensure that dealers know the co-op program and are provided ways to utilize the co-op program

 

 

 

Qualifications:

●        Bachelor’s degree

●        8+ years experience in agriculture sales and/or marketing

●        Excellent people and time management skills

●        Excellent communication skills, written and verbal

●        Highly motivated

●        Computer skills: Microsoft Office Suite -- Word, PowerPoint, Excel, and Outlook

●        Demonstrable experience in communicating a complex product or agronomic principles

●        Strong understanding of the crop production industry

 

AGCO is an equal opportunity employer.


Nearest Major Market: Peoria

Job Segment: Agricultural, Agronomy, Product Marketing, Scientific, Agriculture, Marketing, Engineering