Sr. Director, Sales & Marketing NA, PTx

Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. We are proud to put our curiosity to work, building a better and more sustainable world. Join our extraordinary team today!

The Sr Director, Sales & Marketing will be responsible for leading and executing PTx’s commercial strategy across designated markets. This role ensures strong alignment between sales, marketing, product management, and customer support to drive revenue growth, expand market share, and strengthen customer relationships. The role will serve as a key bridge between global strategy and local market execution.

Your Workplace

As a designated remote role, this position is primarily performed from a home office, except when business needs require an in‑person presence.

PTx has onsite locations in North America (Tremont IL, Westminster CO, Duluth GA, & Sunnyvale, CA) as well as in Canada (Winnipeg, Manitoba). Geographical location is preferred for this role as being in these regions and able to be onsite for occasional meetings will be a regular part of this role, along with regional travel to dealers across the US and Canada.

Your Impact

• Commercial Strategy & Execution
  • Develop and implement commercial plans aligned with retrofit and OEM strategic objectives.
  • Drive market penetration, revenue growth, and profitability across product and service lines.
  • Monitor and analyze market trends, competitor activity, and customer insights to identify opportunities.
• Sales Enablement & Support
  • Partner with regional sales teams to deliver training, tools, and resources that support successful selling.
  • Collaborate with marketing to ensure campaigns and messaging align with customer needs and value propositions.
  • Support pricing strategy, discount structures, and channel programs to maximize sales effectiveness.
• Customer & Dealer Engagement
  • Build strong relationships with dealers, distributors, and key accounts to enhance customer satisfaction and loyalty.
  • Act as the voice of the customer in internal decision-making, ensuring solutions address real-world grower challenges.
  • Partner with customer success and service teams to drive adoption and retention.
• Cross-Functional Leadership
  • Work closely with product management to influence roadmap priorities based on commercial insights.
  • Collaborate with finance on forecasting, budgeting, and performance tracking.
  • Align with operations to ensure supply and delivery meet market commitments.
• Performance Measurement
  • Track, report, and analyze commercial performance metrics, ensuring transparency and accountability.
  • Recommend corrective actions to meet or exceed targets.

Your Experience and Qualifications

• Bachelor’s degree or equivalent experience in Business, Sales, Marketing, Agriculture, or related field.
• 7+ years of experience in commercial, sales, or business development roles, ideally within ag tech, agriculture equipment, or related industries and 3+ years leading teams.
• Strong understanding of precision agriculture, digital farming solutions, retrofit sales, and dealer/distribution networks.
• Proven success in developing and executing commercial strategies with measurable results.
• Excellent communication, negotiation, and relationship management skills.
• Strong analytical and financial acumen with the ability to interpret market data and P&L drivers.
• Commitment to travel as needed (both domestically and internationally) a minimum of 30-50%.

Your Benefits

• Health care and wellness plans
• Dental and vision plans
• Flexible and virtual work options (where available)
• 401(k) Savings Plan with company match
• Employee Stock Purchase Plan offering eligible employees the ability to purchase AGCO stock at a discounted price
• Paid holidays and paid time off
• Health savings and flexible spending accounts
• Reimbursement for continuing education
• Life insurance and other supplemental insurance plans

We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures and perspectives.

Join our extraordinary team today and apply now!

AGCO is proud to be an Equal Opportunity Employer. We maintain a drug-free workplace and perform pre-employment substance abuse testing.