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Director of Sales & Marketing Job

Date: Apr 10, 2021

Location: Wahpeton, ND, US

Company: AGCO

POSITION:                 Director of Sales & Marketing

REPORTS TO:           CEO



Located in Wahpeton, ND, the Director of Sales and Marketing will be responsible for planning, directing and coordinating the efforts of Sales, Marketing and Product Support activities for Concord, Wil-Rich and Wishek brands of air seeding and tillage equipment in global markets.  Grow the distribution channel to better serve customers with value added seeding and tillage solutions. Understand and maintain market trends and customer requirements to constantly improve the company’s competitive position. Ensures maximum sales volume at minimum cost.  Acts as Voice of Customer to provide guidance, direction, advice and assistance to the CEO and other operations units.




  • Develop sales plans for North America and International markets including objectives, programs and budgets to meet company financial objectives.
  • Develop and implement Sales & Marketing strategy, including policies, procedures and guidelines to ensure maximum sales volume at minimum cost.
  • Grow and develop distribution/dealership network to deliver both sales and product support excellence.
  • Support internal S&OP process, operations reviews and forecasting needs by communicating sales, order and retail information.
  • Provide overall coaching, goal setting and evaluation for Sales, Marketing and Product Support personnel including District Managers, Independent Representatives, Customer Service and Parts Sales personnel.
  • Support development of Product Range Plan by incorporating Voice of Customer, market trends and future sales volumes in development of business cases.
  • Be the primary customer and dealer facing executive of the leadership team.



ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.  Other duties may be assigned.

  • Act as primary Sales/Marketing representative in the Sales & Operations Planning function within the company, including wholegoods forecasting of quantities, specification and timing, to meet company revenue and cash management objectives.
  • Prepare monthly sales forecasts as needed.
  • Manage and communicate wholesale order writing program objectives and results in support of the S&OP process to meet company objectives.
  • Develop value-added product positioning strategies including agronomic advantages.
  • Responsible for managing market-based price positioning to optimize margin and sales opportunities, and distribute Wholegoods and Attachment price pages semi-annually.
  • Provide direction, interpretation and adherence to sales & marketing programs and policies, auditing as necessary.
  • Develop and drive continuous improvements in sales, marketing programs and order management processes.
  • Manage Company Sales Consignment Inventory and Show unit inventory accounts, minimizing number of units needed to meet Sales/Marketing objectives.
  • Communicate to and train company sales personnel and Dealer sales people on product knowledge and applications to increase sales and customer satisfaction as needed.
  • Support Marketing Manager in developing and executing marketing event strategy including trade shows and dealer events.
  • Maintain knowledge of company’s agricultural tillage and seeding equipment
  • Other duties as required.




Sales goal achievement and accuracy to forecast

Growth and development of distribution channel

Customer Satisfaction

Team member achievement and professional growth




To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Education and/or Experience -  Minimum 10 years of experience in sales, marketing, product support and dealer development of agricultural or heavy equipment.  BS/BA in Agriculture, Business, Marketing or Engineering is preferred or equivalent experience.  Experience in computer systems (ex. Excel, Word, PowerPoint, other business management software) and ability to learn Fourth Shift ERP systems. Experience in managing department personnel and external field sales teams.


Language Skills - Ability to read, analyze, and interpret technology requirements, financial reports, general business periodicals, and government regulations.  Ability to write reports and business correspondence.  Ability to effectively present information, respond to questions, and solve problems with groups of employees at all levels in the organization.


Reasoning Ability – Customer minded and knowledge of agricultural products/machinery with ability to solve difficult problems presented by the dealer/customer by defining problem, collecting data, developing solutions, and drawing valid conclusions.   Ability to make decisions and to assume responsibility for the results of decisions made.


Skills/Abilities - Ability to work effectively with other people. Ability to work independently and to organize and prioritize tasks to meet required deadlines.  Ability to accept constructive criticism and work well under pressure.  Attention to detail.  Strong ability to communicate effectively through different media (phone, fax and internet).  Travel up to 50% could be expected, including internationally.

Nearest Major Market: Wahpeton

Job Segment: Sales Management, Agricultural, Manager, Agronomy, Sales, Agriculture, Management, Marketing