Product Marketing Manager Valtra

Our Purpose, Vision & Values

AGCO’s purpose is to deliver farmer-focused solutions that sustainably feed our world. Through iconic brands like Valtra, we partner with farmers and dealers to deliver smart, reliable solutions that perform where it matters most—on the farm.

Our vision is to be the trusted partner for industry-leading, smart farming solutions.

Our values guide how we work every day — personally and professionally — and shape the way we support our customers, partners and each other:

These values come to life through our cultural beliefs: Farmer First, Team Up, and Speak Up, creating an environment where people feel empowered to contribute, challenge ideas respectfully, and deliver meaningful outcomes.

We’re seeking a Product Marketing Manager – Valtra Tractors who shares our passion for agriculture, collaboration and results. This role is ideal for someone who thrives on building strong partnerships, turning insight into action, and supporting dealer success in a fast-moving, customer-driven environment.

Your Impact at AGCO

Reporting to the Senior Marketing Manager, you will play a pivotal role in helping our dealer network succeed. You’ll act as the interface between AGCO and our dealers, ensuring they have the right tools, product knowledge and market insight to meet—and exceed—sales and margin objectives.

Living AGCO’s Farmer First belief, your work will directly support the success of farmers by strengthening dealer capability, product understanding and go-to-market execution.

What You’ll Do

In this role, you will:

· Put Farmers First by supporting dealers with practical, market-driven product and sales solutions

· Partner with dealers to monitor performance and develop action plans that drive sustainable sales and margin growth

· Develop and deliver marketing initiatives aligned to Valtra’s business plan and AGCO’s strategic priorities

· Track sales performance against plan and implement targeted programs to close gaps and seize opportunities

· Work closely with dealers—and occasionally end users—to maximise retail sales outcomes

· Speak Up by sharing timely and accurate market and competitive intelligence to inform decision-making

· Collaborate with Marketing Communications and dealers to deliver effective advertising and sales promotion activities

· Deliver in-house and dealer-based product and sales training to build confidence and capability

· Maintain product specifications, pricing and options through CPQ SAP and other relevant systems

· Team Up across functions to ensure aligned execution and strong commercial outcomes

How You’ll Measure Success

Your success will be reflected in:

· Achievement or over-delivery of budgeted sales volumes

· Growth and protection of dealer market share

· Strong retail sales performance supported by effective product positioning and training

· High-quality competitive intelligence that supports smarter marketing and sales decisions

· Well-executed demonstration and training programs that convert interest into sales

What You’ll Bring

To be successful at AGCO, you’ll bring:

· A bachelor’s degree in agriculture, Business or Marketing, or equivalent experience

· Strong communication skills and the ability to build trust across dealers and internal stakeholders

· Commercial and analytical capability to turn data into actionable insights

· A collaborative mindset aligned to AGCO’s Team Spirit and Transparency values

· Sound judgement and accountability in decision-making

· A willingness to travel (approximately 26–50%) to stay close to dealers and the market

· Experience with Salesforce, SAP/CPQ, and Microsoft Office tools

Why AGCO?

At AGCO, you’ll join a global organisation built on shared values, mutual respect and a deep commitment to agriculture. We foster an environment where people are encouraged to speak up, work together, and take ownership of outcomes—always with farmers at the centre of what we do.

Your Workplace

We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures and perspectives.

Join us as we bring agriculture into the future and apply now!

AGCO is proud to be an Equal Opportunity Employer. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Please note:

1. As an essential part of our hiring process, you will be required to undertake a National Criminal Check.

2. You are required to have Australia work rights as no work/ visa sponsorship is offered with this role.